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About Us

Who We Are

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world.


Our Primary Purpose

We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Recognizing that everyone encounters challenges along the way, we strive to anticipate and address those situations as they occur. We want to keep you on track toward a meaningful and purpose-driven financial future.

Knowledge is Power

Knowledge is Power

It’s also the foundation for intelligent, well-considered decisions. When you have retirement in sight, sound decisions are vital in helping you pursue your goals and avoid costly mistakes that can impact your future. For many, understanding every aspect of personal finance can be daunting. From investments to retirement to insurance, the decisions can be overwhelming.

As financial professionals, we are committed to helping people just like you create strategies for their retirement assets. Once we understand your risk tolerance, time horizon, and goals, we'll work to develop a program that carefully balances investment strategies with preserving principal.

Today’s economic environment brings challenges. But along with challenges come opportunities and potential rewards. We work closely with our clients to evaluate those opportunities and reap those rewards

Rick Rietmann

President

Rick Rietmann is the President of Standard Financial, responsible for overseeing daily operations and helping long-term clients reach their financial goals. Rick began working for the financial industry in 1975 for New York Life in...

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Scott Johnson

Financial Representative

Scott Johnson is a Financial Representative, responsible for assisting clients in helping to achieve their long-term goals. Before his role at the firm, Scott attended Boise State University and continued his education by becoming a...
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Todd Rietmann

Financial Professional

Todd Rietmann is an agent, helping clients determine what types of policies are most suitable for them regarding life insurance, annuities, and disability income insurance. He is currently licensed in life and disability insurance and...

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